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Colgate MVO

 

Created for the Colgate International, this was an extensive product launch demo. In this one minute featurette  we tried to pack the entire functioning of the product (a special toothpaste – which concentrates on only instant whitnening) unlike most of the toothpastes.

Client: Colgate
agency: Red Fuse, Paris France
production house: VML, Poland (krakow)

Created for the Colgate International, this was an extensive product launch demo. In this one minute featurette  we tried to pack the entire functioning of the product (a special toothpaste – which concentrates on only instant whitening) unlike most of the toothpastes available in the market. the product was to be positioned as a fashion accessory rather than a real health product. in addition to this we had to extensively show the working (that is the science behind the functioning) through animnation.

Client: Colgate
agency: Red Fuse, Paris France
production house: VML, Poland (krakow)

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